1. Introduction

This privacy notice sets out what personal information we collect from you when you use our platform (which could be our online platform, mobile site, an application or any other electronic platform), how we collect your personal information, why we collect it and how we use it, and related matters. Please read this privacy notice carefully to understand our views and practices regarding your personal information and how we will treat it (even if you're a long-standing site user) and contact us if you need any clarity or assistance, using the contact details set out at the end of this notice. This privacy notice is applicable to MultiChoice Group and its subsidiaries – MultiChoice South Africa (Including SuperSport, M-Net, DStv, DStv Media Sales), MultiChoice Africa Holdings, Showmax Africa and Irdeto. This privacy notice should be read in conjunction with the standard terms and conditions of our SuperSport and must be applied with due consideration and compliance with South African privacy, protection and other consumer laws as applicable. MultiChoice Group is the data controller for the following platforms/services: • DStv • M-Net • SuperSport • GOtv • DStv Media Sales • MultiChoice Africa Holdings All the above sites can be accessed from our main MultiChoice Group online platform

2. What personal data do we collect?

2.1 Overview: We may receive and collect personal data about you in several ways, including when you access the SuperSport Website, download the SuperSport App on your device; you sign up to use SuperSport; you stream, , access or make use of any SuperSport Service or Content (including when you decide on selection of Content),you contact our support center, you participate in a marketing or promotion activity or you submit your personal data to us for any other reason. We may also receive personal data from third parties that have obtained it from you and that are permitted to share it with us.

2.2 Categories of personal data when you are signed into SuperSport Service: The categories of personal data of signed in users that we collect include:

2.2.1 Basic Account and Contact Information: You may be required provide an email address and password to create a SuperSport Account. SuperSport may also receive basic account information from third party sites, such as when you choose to sign in via a social network account;

2.2.2 Preferences, user profile and other information: We also collect and process certain information on your activity on the SuperSport Service, SuperSport Website and SuperSport App, such as for example title selections, viewing history, sport event preferences and content reviews if such option is available, and information about your SuperSport Account (including information that you provide using your My Account section), settings data and certain data inferred on their basis, in particular taste preferences based on your selection of Content;

2.2.3 Events: We collect certain information about your activities observed when you are accessing and using the SuperSport Website, SuperSport App or when you react to our marketing communications, including details of how, when and for how long you have accessed, viewed or used any of our platforms as well as details regarding site traffic and usage information (for example search queries, navigation behavior and viewing time and duration), and, if enabled, voice commands processed through the SuperSport App;

2.2.4 Support services information: We collect certain details of your interactions with the SuperSport and or MultiChoice support center (in case we can attribute the conversation to you), such as the date, time and reason for contacting SuperSport or MultiChoice, transcripts of chat, email or other conversations;

2.2.5 Cookies: We may also store certain information collected via the use of cookies, web beacons, advertising IDs and other technologies, including ad data. For more information on cookies please refer to the Cookies section in clause 8 of this Privacy Notice;

2.2.6 Device and Browser Information: When you access the SuperSport Website or the SuperSport App, we may also collect information about the device or browser accessing the SuperSport Services, such as unique device identifiers, IP address, type, model, settings, operating system, system activity and crash reports for your device and browser, such as unique device identifiers, IP addresses, the type of device used to access SuperSport Service, SuperSport Website, SuperSport App and SuperSport Account, hardware model and settings, operating system, browser type, language, system activity, and crash reports;

2.2.7 Location Information: When you access the SuperSport Website or the SuperSport App, based on your IP address, we may determine the geographical location of a device used to access SuperSport Service based on your IP address, however, such information determined does not go beyond the level of region. In addition, SuperSport does not use GPS geolocation and does not collect geolocation data, and consequently clause 8.2 of License agreement is not applicable;

2.2.8 Categories of data when you are not signed in to SuperSport Service: The categories of personal data of that we may collect when you are browsing the SuperSport Website or the SuperSport App without signing in include data referred to in the following sections: on Events (2.2.3), Cookies (2.2.5), Device and Browser Information (2.2.6) and Location Information (2.2.7).

2.2.9 Children’s’ data: You must be at least 18 years of age or older to create a SuperSport Account. While individuals under the age of 18 may use the SuperSport Service, they may do so only under the supervision of a parent or a guardian.

2.2.10 Voluntary provision of data: The provision of your personal data is voluntary but necessary to use some of the services offered by SuperSport. Refusal to provide some of your personal data will make it impossible to use the SuperSport Service or some of their functionalities, for example its websites, applications, products, platforms and services to browse or to access content, and will prevent SuperSport from offering and performing such services.

3. For what purposes do we process personal data?

3.1 Overview: We use the information we receive and collect generally for the purpose of providing, promoting, maintaining, personalizing and improving our services, to develop new services, and to protect SuperSport, our platforms, content partners and our users from fraudulent or illegal activity.

3.2 Purposes: Specific purposes for which we process your data include:

3.2.1 processing personal data necessary for the purposes of conclusion and performance of the agreement with you, including:

3.2.2 to establish, personalize and maintain your SuperSport Account, and to authenticate your identity when accessing your SuperSport Account, to provide you with movies, series and other content and to settle payments;

3.2.3 to provide you with unique selection of titles tailored exclusively for you in a form of recommendations resulting from automated analysis of your title choices and other actions made by you while using the SuperSport Service;

3.2.4 to provide customer support services and to communicate with you, including to inform you about any changes to SuperSport products and services; and

3.2.5 to provide cross-border portability of SuperSport online content, including verification of the country of residence in accordance with and based on the Regulation of the European Parliament and of the Council 2017/1128 on cross-border portability of online content services in the internal market;

3.2.6 processing of personal data in order to fulfil obligations resulting from provisions of applicable laws;

3.2.7 to fulfil any contractual obligations with our business partners for the purpose of offering SuperSport services and for the purposes of financial settlements connected there to, which is our legitimate interest for processing personal data;

3.2.8 processing of personal data for marketing of the SuperSport Service, including through advertising tailored for individual or group needs and preferences, for example online advertising, which is our legitimate interest for processing personal data;

3.2.9 processing for the purposes of research, analytics, development, improvement (including user experience improvement), administration, maintenance, technical support and security of the SuperSport Service, SuperSport Website and SuperSport App, which is our legitimate interest for processing personal data;

3.2.10 processing for the purposes of establishment, exercise and defense of legal claims, enforcing or investigating potential violations of our terms of use or any other actual or alleged fraudulent activities, protecting rights, property or safety of SuperSport, our customers, employees and other third parties, which is our legitimate interest for processing personal data; and

3.2.11 processing for the purposes of reorganization of the SuperSport group, including changes in ownership or control of assets, shares or management of SuperSport, or that of our affiliates, which is our legitimate interest for processing personal data.

4. Who are the recipients of personal data?

4.1 Your personal data may be disclosed to the following categories of recipients:

4.1.1 SuperSport affiliates, which includes our holding companies, subsidiaries and entities that control or are under common control with SuperSport, when necessary for the ongoing maintenance and continued provision of the services to you;

4.1.2 trusted service providers retained by us to enhance or provide services to you, acting at our instruction, including hosting services providers, platform development, support and security services providers, analytics tools and services providers, customer support services providers, payment and reconciliation services providers;

4.1.3 marketing services providers supporting us in promoting the SuperSport Service, including marketing agencies, email distribution and other marketing tools providers, social media marketing services providers including Facebook and Google, as well as analytics services providers;

4.1.4 partners who may offer access to the SuperSport Service on our behalf and/or partners with whom SuperSport co-operates with respect to placing the SuperSport App on their platforms;

4.1.5 third parties, including governmental bodies, courts or bodies of similar nature, when it is required in order to comply with applicable laws, to enforce or investigate potential violations of our terms of use or any other contract between you and us, to protect our rights, property or safety or that of our customers, employees, and other third parties; and/or

4.1.6 third party in relation to reorganization of the SuperSport group, in particular a third party that acquires (or proposes to acquire) ownership or control of our assets, shares or management, or that of our affiliates by any means, or a third party from whom we acquire, ownership or control of assets, shares or management.

4.1.7 Please note that SuperSport offers services in jurisdictions located outside the European Economic Area and some of the data recipients referred to in clause 4.1 may be located outside the European Economic Area, in countries with respect to which the European Commission has not issued an adequacy decision (“Third Country”).

4.2 Where personal data is transferred to a Third Country, SuperSport takes legally required steps consistent with applicable European data protection legislation to ensure that the personal data is adequately protected in each such jurisdiction in particular by basing agreements with the relevant data recipients on the standard data protection clauses adopted by the European Commission or adopted by a supervisory authority and approved by the European Commission.

5. What are your rights?

5.1 Your data subject rights. You have the following rights with respect to your personal data processed by SuperSport:

5.1.1 Right to Access: You have the right to access your personal data;

5.1.2 Right to Rectification: You can ask us to have inaccurate personal data amended. You can use the My Account section on the SuperSport Website or the SuperSport App to change basic information about you;

5.1.3 Right to be forgotten: You can ask us to erase personal data. Note that we will keep only personal data that are necessary for us to comply with financial and tax regulations and for the establishment, exercise or defense of legal claims;

5.1.4 Right to Object to processing (marketing): You can object to processing your personal data for marketing purposes; You can object to processing of your personal data based on the legitimate interest of SuperSport unless we have a valid ground to continue processing the data;

5.1.5 Right to Data Portability: You can ask us to receive your personal data that you provided to SuperSport in machine-readable format or have such data transmitted to a third party; and

5.1.6 Right to Restriction of processing: We may be required to have your data restricted for processing in certain circumstances as defined in article 19 of the GDPR.

5.1.7 Exercise of your rights. You can exercise your rights and lodge requests to SuperSport by clicking here

5.2 Withdrawal of consent: In some situations when we may seek your consent for processing. In such case, you will have the right to withdraw consent at any time, without affecting the lawfulness of processing based on consent before its withdrawal.

5.3 Support center: Should you have any difficulties with exercising any of the rights referred to above using your SuperSport Account, you may contact us at the customer support email address here for assistance (in such case, for security reasons you may be asked to confirm your request by logging into your SuperSport account and upon such confirmation your request will be considered to be validly filed).

5.4 Complaints: You can raise a complaint about our processing with the data protection regulator in your jurisdiction. If you find it difficult to contact the data protection regulator, we will help you.

6. How long do we store data?

6.1 Data Retention Principles: We process your personal data during your subscription and following the end of your subscription to the extent that the data is necessary for the purposes with respect to which we are permitted and/or required to process data, in any event no longer than for the period of expiry of claims, including for the following purposes:

6.1.1 compliance with obligations resulting from applicable laws to which SuperSport is subject;

6.1.2 establishment, exercise or defense of legal claims as well as for the purposes any other legal proceedings or compliance with any judgments and/or decisions issued by public authorities;

6.1.3 research and analytics;

6.1.4 marketing of SuperSport products and services; and

6.1.5 maintaining the SuperSport Account in accordance with clause 6.2.

6.2 Access to your SuperSport Account after subscription termination: Following the cancellation or termination of your subscription, your SuperSport Account, and your personal data and any related information will be deleted and not available should you re-subscribe. Data shall only be retained for a legitimate legal purpose as may be required by any relevant data laws.

6.3 Data retention Principles with respect to consent: As outlined in clause 5.3 we might be processing your data based on consent. In such event we process data only as long as the consent is valid and to the extent that the data is necessary for the purposes with respect to which we are permitted and/or required to process data.

6.4 Where appropriate we will encrypt, pseudonymize, anonymize and/or segregate information so that we may make use of it in a manner that avoids unnecessary identification, in the interest of protecting your privacy and enhancing security practices.

7. Security

Maintaining the security and integrity of your personal data is a high priority and we endeavour to maintain appropriate technical and organizational measures to secure the integrity of information, using accepted technological standards to prevent unauthorized access to or disclosure of your personal data and to protect them from misuse, loss, alteration or destruction.

8. Cookies

8.1 In order to ensure that the SuperSport Website, SuperSport App and SuperSport Service work properly, to provide you with a personalised experience, we and certain of our third party service providers may set cookies or similar technologies (such as in particular web beacons, pixels and advertising identifiers) on your device, subject to your consent where relevant. A cookie is a small text file that a website saves on your computer or mobile device when you visit the website. It enables the website to remember your actions and preferences (such as session status, language, font size and other display preferences) over a period of time, so you don’t have to keep re-entering them whenever you come back to the site or browse from one page to another.

8.2 The SuperSport Website uses two basic cookie types: session cookies and persistent cookies. Session cookies are temporary files stored on the user’s end device until the user logs out, leaves the website or closes the software (web browser). Persistent cookies are stored on the user’s end device for the time specified in the parameters of the cookies or until deleted by the user.

8.3 In many cases, the default settings of the web browsing software (web browser) enable cookie storage on the user’s end device. You can delete or block cookies from being set in your web browser settings or relevant software. Cookies set by SuperSport will likely be labelled as first party cookies, and those set by our partners will be labelled third party cookies. Certain parts of the SuperSport Website, the SuperSport Service or the SuperSport App may not work properly if first party cookies are blocked or deleted.

8.4 The types of cookies and the purposes for which they are used on the SuperSport Website and the SuperSport App include:

8.4.1 strictly necessary cookies, which enable use of the services available on the SuperSport Website and SuperSport App, for example cookies used for authentication of users and cookies that ensure security;

8.4.2 performance cookies, which help us collect information about how the SuperSport Website, the SuperSport Service and the SuperSport App are used, so that we can perform analytics and improve their performance;

8.4.3 functionality cookies, which remember choices made by the user and personalise the interface and allow enhanced functionality and personalisation of the SuperSport Website, the SuperSport Service and the SuperSport App; and

8.4.5 targeting cookies and advertising IDs for delivering adverts more relevant to users and their interests, as well as ad conversion tracking; these cookies are mainly set by our advertising partners.

8.4.6 Third parties that engage in online behavioural advertising, or that provide such services to us as service providers, may offer additional control over this practice via a self-regulatory body called the European Interactive Digital Advertising Alliance. For further details regarding the collection of information by third-party advertising companies or to exercise choices over online behavioural advertising practices, visit

9. Changes to this Notice and final provisions

We may change this Privacy Notice from time to time. If we do so, we will post the revised notice on SuperSport and will inform users of such amendments and of their effective date. In case of discrepancy between this document and the: SUPERSPORT END USER LICENCE AGREEMENT - GLOBAL or the SUPERSPORT TERMS AND CONDITIONS-SOUTH AFRICA the provisions of this Privacy Notice will prevail. This version of this Privacy Notice applies from 12 July 2020.